Expansion Strategies and Evolution Paths of Hotel Groups in China

ZENG Guojun

doi:10.1007/s11769-010-0410-8

The organizational structure change of enterprises should be subject to the change of strategy,and strategy change is the reaction to the environment change.This paper studied the expansion strategies and evolution paths of hotel groups in China by a survey in 2007,in which the research objects were 91 hotel groups listed by China Tourist Hotels Association.The conclusions are drawn:based on the two dimensions of unification management function scope and the unification management degree,hotel groups can be divided into four strategic types,including strategically concentrated group,close function group,widespread alliance group and loose union group.Simultaneously there are three different expansion paths:stability path,growth path and undulation path.About 72.5% of Chinese hotel groups have a stability or growth expansion path.

Expansion Strategies and Evolution Paths of Hotel Groups in China

School of Tourism Management, SUN Yat-Sen University, Guangzhou 510275, China

Funds: Under the auspices of National Social Science Foundation of China (No.08BJY037);Ph. D. Programs Fundation of Ministry of Education of China (No.200805581046);Humanities and Social Sciences Project of Ministry of Education of China (No.09YJC630233)

Received Date: 2009-08-12

Rev Recd Date: 2010-04-08

Publish Date: 2010-07-01

Key words:

Abstract: The organizational structure change of enterprises should be subject to the change of strategy,and strategy change is the reaction to the environment change.This paper studied the expansion strategies and evolution paths of hotel groups in China by a survey in 2007,in which the research objects were 91 hotel groups listed by China Tourist Hotels Association.The conclusions are drawn:based on the two dimensions of unification management function scope and the unification management degree,hotel groups can be divided into four strategic types,including strategically concentrated group,close function group,widespread alliance group and loose union group.Simultaneously there are three different expansion paths:stability path,growth path and undulation path.About 72.5% of Chinese hotel groups have a stability or growth expansion path.

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Reference (19)

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Expansion Strategies and Evolution Paths of Hotel Groups in China

doi: 10.1007/s11769-010-0410-8

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