EMISSIVENESS AND DESTINATION CHOICE BEHAVIOR OF SHANGHAINESE IN THEIR WEEKEND RECREATION

Based on questionnaire survey and cross-tabulation analysis, the authors discussed relationships between emissiveness and socio-economic elements ofShanghainese in their weekend trips, including emissivenesses of different age group, income per month, occupations, education and family structure. Visiting rates ofrecreationists to destinations demonstrated different levels even being under a same emissiveness. In the second part of the paper, the authors described three differentspatial scales of destination choice behavior of Shanghainese to tourist sites fromwhich situated in urban area, to which located in suburb area and in neighboringprovinces. The authors also observed the perceptive evaluation of Shanghainese tothose sites they had visited or would visit in the future. Some proposals abollt sustainable urban tourism development were put forward at the end of this paper.