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CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION

MAO Duan-qian ZHANG Jie BAO Hao-sheng

MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. 中国地理科学, 2005, 15(3): 275-280.
引用本文: MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. 中国地理科学, 2005, 15(3): 275-280.
MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. Chinese Geographical Science, 2005, 15(3): 275-280.
Citation: MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. Chinese Geographical Science, 2005, 15(3): 275-280.

CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION

基金项目: Under the auspices of the National Natural Science Foundation of China (No.40371030) and Jiangxi Provincial So-cial Science Foundation (No.05yj33)
详细信息
    作者简介:

    MAO Duan-qian(1963- ),male,a native of Fengcheng of Jiangxi Province,professor,specialized in tourismgeography.E-mail:mauro9989.student@sina.com.

  • 中图分类号: F580

CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION

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出版历程
  • 收稿日期:  2005-03-20
  • 刊出日期:  2005-09-20

CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION

    基金项目:  Under the auspices of the National Natural Science Foundation of China (No.40371030) and Jiangxi Provincial So-cial Science Foundation (No.05yj33)
    作者简介:

    MAO Duan-qian(1963- ),male,a native of Fengcheng of Jiangxi Province,professor,specialized in tourismgeography.E-mail:mauro9989.student@sina.com.

  • 中图分类号: F580

摘要: This paper delineates the images of Jiangxi Province as tourist destination perceived by about 2000 sample visitors at Lushan Mountain and other 3 famous resorts (Jinggangshan Mountains, Longhushan Mountain, and Sanqingshan Mountain), with a result that the most common image is the famous scenic mountain image with partial attribute of image of religious culture destination. In order to reveal the similarities and dissimilarities of images among the four destinations, a correspondence analysis on 16 image attributes was employed. The results indicate that the tourists' images on Longhushan Mountain, Sanqingshan Mountain and Lushan Mountain are very similar: having a lot of good tourist sites, famous mountain scenery, being close to nature and having good guide service, and others, but religious culture and good shopping facilities having not made deep impression on tourist, while Jinggangshan Mountains is famous for its red culture. The correspondence analysis visualizes the strengths and weaknesses of the destinations, which is useful for market positioning among the competitive places. Finally, some marketing suggestions for the four destinations were provided.

English Abstract

MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. 中国地理科学, 2005, 15(3): 275-280.
引用本文: MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. 中国地理科学, 2005, 15(3): 275-280.
MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. Chinese Geographical Science, 2005, 15(3): 275-280.
Citation: MAO Duan-qian, ZHANG Jie, BAO Hao-sheng. CORRESPONDENCE ANALYSIS ON IMAGES OF JIANGXI PROVINCE AS A TOURIST DESTINATION[J]. Chinese Geographical Science, 2005, 15(3): 275-280.

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