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Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall

ZHOU Chunshan JIN Wanfu ZHANG Guojun

ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. 中国地理科学, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7
引用本文: ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. 中国地理科学, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7
ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. Chinese Geographical Science, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7
Citation: ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. Chinese Geographical Science, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7

Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall

doi: 10.1007/s11769-018-0945-7
基金项目: Under the auspices of the National Planning Office of Philosophy and Social Science (No. 17BRK010), National Natural Science Foundation of China (No. 41601161), Natural Science Foundation of Guangdong Province (No. 2017A030313224) and Guangdong Planning Office of Philosophy and Social Science (No. 2017GZZK16)
详细信息
    通讯作者:

    ZHANG Guojun.E-mail:guojunz@gdufe.edu.cn

Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall

Funds: Under the auspices of the National Planning Office of Philosophy and Social Science (No. 17BRK010), National Natural Science Foundation of China (No. 41601161), Natural Science Foundation of Guangdong Province (No. 2017A030313224) and Guangdong Planning Office of Philosophy and Social Science (No. 2017GZZK16)
More Information
    Corresponding author: ZHANG Guojun.E-mail:guojunz@gdufe.edu.cn
  • 摘要: Many studies have qualitatively explained that information and communication technology (ICT) has loosened the restrictions of distance and space on retailers' sales. Few empirical studies, however, have explored the impact of shipping distance on online retailers' sales. This study examined the Maiyang (M-Y) store on Tmall in China as a case study to investigate the relationship between shipping distance and sales. The results showed that sales volume in 2014 at the county level did not strictly obey the distance decay law. The shipped distance of high-priced commodities may not be much longer than that of low-priced commodities. Within the scope of investigation, the relationships between income, cost, and net profit curves do not follow central place theory. Goods have neither thresholds nor ranges. The key factor in the spatial discrepancy of sales is the size of market. The impact of shipping distance on sales is not as strong as that of traditional retailers in Information Era.
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出版历程
  • 收稿日期:  2017-07-10
  • 修回日期:  2017-11-08
  • 刊出日期:  2018-04-27

Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall

doi: 10.1007/s11769-018-0945-7
    基金项目:  Under the auspices of the National Planning Office of Philosophy and Social Science (No. 17BRK010), National Natural Science Foundation of China (No. 41601161), Natural Science Foundation of Guangdong Province (No. 2017A030313224) and Guangdong Planning Office of Philosophy and Social Science (No. 2017GZZK16)
    通讯作者: ZHANG Guojun.E-mail:guojunz@gdufe.edu.cn

摘要: Many studies have qualitatively explained that information and communication technology (ICT) has loosened the restrictions of distance and space on retailers' sales. Few empirical studies, however, have explored the impact of shipping distance on online retailers' sales. This study examined the Maiyang (M-Y) store on Tmall in China as a case study to investigate the relationship between shipping distance and sales. The results showed that sales volume in 2014 at the county level did not strictly obey the distance decay law. The shipped distance of high-priced commodities may not be much longer than that of low-priced commodities. Within the scope of investigation, the relationships between income, cost, and net profit curves do not follow central place theory. Goods have neither thresholds nor ranges. The key factor in the spatial discrepancy of sales is the size of market. The impact of shipping distance on sales is not as strong as that of traditional retailers in Information Era.

English Abstract

ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. 中国地理科学, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7
引用本文: ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. 中国地理科学, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7
ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. Chinese Geographical Science, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7
Citation: ZHOU Chunshan, JIN Wanfu, ZHANG Guojun. Impact of Shipping Distance on Online Retailers' Sales: A Case Study of Maiyang on Tmall[J]. Chinese Geographical Science, 2018, 28(2): 261-273. doi: 10.1007/s11769-018-0945-7
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