留言板

尊敬的读者、作者、审稿人, 关于本刊的投稿、审稿、编辑和出版的任何问题, 您可以本页添加留言。我们将尽快给您答复。谢谢您的支持!

姓名
邮箱
手机号码
标题
留言内容
验证码

Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

LIU Jiaming WANG Run

LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. 中国地理科学, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4
引用本文: LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. 中国地理科学, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4
LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. Chinese Geographical Science, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4
Citation: LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. Chinese Geographical Science, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4

Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

doi: 10.1007/s11769-010-0422-4
基金项目: Under the auspices of National Natural Science Foundation of China (No 40571059)
详细信息
    通讯作者:

    LIU Jiaming.E-mail:liujm@igsnrr.ac.cn

Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

计量
  • 文章访问数:  1210
  • HTML全文浏览量:  15
  • PDF下载量:  1343
  • 被引次数: 0
出版历程
  • 收稿日期:  2010-01-19
  • 修回日期:  2010-06-03
  • 刊出日期:  2010-11-11

Attractive Model and Marketing Implications of Theme Shopping Tourism Destination

doi: 10.1007/s11769-010-0422-4
    基金项目:  Under the auspices of National Natural Science Foundation of China (No 40571059)
    通讯作者: LIU Jiaming.E-mail:liujm@igsnrr.ac.cn

摘要: This paper discusses the definition and connotation of Theme Shopping Tourism(TST) destination,and reveals the attractive distance of TST destination based on the utility function derived from the supposed demand function.An attractive model is deduced.According to this attractive model,it is can be known that the attractive distance is related to the price difference of the theme commodities between TST destination and tourist origin place,the average expenditure of transport,the demand elasticity of price,the actual price of sightseeing spot,the critical price that a tourist will afford,the number of nights that a tourist stays on the TST destination and the price level of accommodation in the TST destination.The change mechanism of attractive distance of TST destinations is revealed in this paper,and implications on TST marketing are put forward.First,theme commodities should be luxuries.Second,lower price is the primary pulling factor of theme shopping tourism.Third,the route combining with sightseeing spots is beneficial to shopping tourism.At last,TST development is one way of rejuvenating the falling destinations.

English Abstract

LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. 中国地理科学, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4
引用本文: LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. 中国地理科学, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4
LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. Chinese Geographical Science, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4
Citation: LIU Jiaming, WANG Run. Attractive Model and Marketing Implications of Theme Shopping Tourism Destination[J]. Chinese Geographical Science, 2010, 20(6): 562-567. doi: 10.1007/s11769-010-0422-4
参考文献 (26)

目录

    /

    返回文章
    返回