中国地理科学(英文版) ›› 2010, Vol. 20 ›› Issue (1): 66-73.doi: 10.1007/s11769-010-0066-4

• 论文 • 上一篇    下一篇

Tourist Behaviors in Wetland Park:A Preliminary Study in Xixi National Wetland Park, Hangzhou, China

PAN Lili1, CUI Lijuan2,3, WU Ming4   

  1. 1. College of Tourism, Zhejiang Gongshang University, Hangzhou 310018, China;
    2. Institute of Wetland Research, Chinese Academy of Forestry, Beijing 100091, China;
    3. Laboratory of Tree Breeding and Cultivation, State Forestry of Administration, Beijing 100091, China;
    4. Research Institute of Subtropical Forestry, Chinese Academy of Forestry, Hangzhou 311400, China
  • 收稿日期:2009-01-10 修回日期:2009-08-08 出版日期:2009-12-01 发布日期:2010-04-23
  • 通讯作者: PAN Lili.E-mail:pllzsu@yahoo.com.cn E-mail:pllzsu@yahoo.com.cn
  • 基金资助:

    Under the auspices of Forest Science and Technique Support during the 11th Five-Year Plan Period of China (No.2006BAD03A19);National Wetland Park Model Project of State Forestry Administration,P. R. China;Hangzhou City Government (No.xixi2006-1-12)

Tourist Behaviors in Wetland Park:A Preliminary Study in Xixi National Wetland Park, Hangzhou, China

PAN Lili1, CUI Lijuan2,3, WU Ming4   

  1. 1. College of Tourism, Zhejiang Gongshang University, Hangzhou 310018, China;
    2. Institute of Wetland Research, Chinese Academy of Forestry, Beijing 100091, China;
    3. Laboratory of Tree Breeding and Cultivation, State Forestry of Administration, Beijing 100091, China;
    4. Research Institute of Subtropical Forestry, Chinese Academy of Forestry, Hangzhou 311400, China
  • Received:2009-01-10 Revised:2009-08-08 Online:2009-12-01 Published:2010-04-23
  • Supported by:

    Under the auspices of Forest Science and Technique Support during the 11th Five-Year Plan Period of China (No.2006BAD03A19);National Wetland Park Model Project of State Forestry Administration,P. R. China;Hangzhou City Government (No.xixi2006-1-12)

摘要:

Public education as well as tourism and leisure are the two important functions of national wetland park, and tourist behaviors act as the guiding factor in the national wetland park construction and management.As the first national wetland park in China, Xixi National Wetland Park, located in Hangzhou City, Zhejiang Province, will give constructive instructions to the construction and management of other wetland parks and ecotourism resorts.This paper analyzed the tourist behaviors in Xixi National Wetland Park.By the observation, in-depth interview and questionnaire, the results show that tourists in wetland parks are different from those in the other common destinations, and they are also different from those strict eco-tourists.In fact, the tourists in wetland park have unique characteristics, such as the intense perception to the functions of wetland ecosystem and the environment impact behaviors.Those tourists are preferred to natural landscapes in their motivations and expectations.Wetland landscapes are the main image to those tourists in the Xixi National Wetland Park.Tourist expectation, experience and satisfaction are all critical factors for the success of the planning and management in national wetland parks.Based on the results, some measures for the sustainable development of wetland parks, including to optimize wetland theme landscape and tourism products, to improve tourist facilities and services, to enhance quality of visitor experiences, and to implement total quality management based on tourist characteristics, are given to national wetland park ecotourism.

关键词: tourist behavior, ecotourism, Xixi National Wetland Park, China

Abstract:

Public education as well as tourism and leisure are the two important functions of national wetland park, and tourist behaviors act as the guiding factor in the national wetland park construction and management.As the first national wetland park in China, Xixi National Wetland Park, located in Hangzhou City, Zhejiang Province, will give constructive instructions to the construction and management of other wetland parks and ecotourism resorts.This paper analyzed the tourist behaviors in Xixi National Wetland Park.By the observation, in-depth interview and questionnaire, the results show that tourists in wetland parks are different from those in the other common destinations, and they are also different from those strict eco-tourists.In fact, the tourists in wetland park have unique characteristics, such as the intense perception to the functions of wetland ecosystem and the environment impact behaviors.Those tourists are preferred to natural landscapes in their motivations and expectations.Wetland landscapes are the main image to those tourists in the Xixi National Wetland Park.Tourist expectation, experience and satisfaction are all critical factors for the success of the planning and management in national wetland parks.Based on the results, some measures for the sustainable development of wetland parks, including to optimize wetland theme landscape and tourism products, to improve tourist facilities and services, to enhance quality of visitor experiences, and to implement total quality management based on tourist characteristics, are given to national wetland park ecotourism.

Key words: tourist behavior, ecotourism, Xixi National Wetland Park, China